This project is about the lives of truck drivers. I chose truck drivers because they play an extremely important role in running the nation and the economy. However, there are many prejudices against them. I went on several trips to understand and experience, as far as possible, their lives and difficulties. I learnt their problems, their joys and their views on things. Realising the misunderstanding that most people harbor I decided to create a visual experience communicating some of my insights.

I realised that such a presentation would be too distant from the audience to create the impact I was aiming for. What I really wanted was the audience to feel the distortion and disambiguation of a notion that gives birth to this great misunderstanding between these two sects of society. I used truck as the primary visual element to illustrate this thought. Thus the final project turned out to be an experience design installation.